BMW i8 Illumination

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BMW "i8 Illumination" Mood Film

BMW of North America collaborated with Cinematographer/VFX Technical Director Christopher Webb to capture the essence of the BMW i8 in the mood film "i8 Illumination". The project was realized entirely with in-camera visual effects, without any computer-generated imagery.

At his studio in Brooklyn, Chris and his team developed optical mechanics, specialty camera motion rigs, and animated lighting units to evoke the power and momentum of the i8 while it remained completely stationary.

The finished work has been featured on BMW USA's online channels, social media, dealership kiosks, and as large-format print art. The film was also presented at the Los Angeles Auto Show and as part of the "How It's Made: Dream Car Special" on Discovery Science Channel.

This project demonstrates Chris’s commitment to developing new methods and bold visuals, showcasing his team’s capabilities to support creative VFX projects.

Behind the Scenes: In-camera VFX

Cinematographer / VFX Technical Director: Christopher Webb
Assistant Director: Mark Bracamonte

Executive Producer: Neil Moreno, BMW of North America, National Marketing

Producer: Graceann Dorse
Editor: Jessica Schoen
Original Music by: Tom Porter
Digital Post: The Brigade
Colorist: Oliver Jevremov
AC / DIT: Dave Brickley
Motion Control: Tom Cryan
VFX Camera Asst: Angela Abel
Gaffer: Tim Curtin
Key Grip: Dan Torres
Grip Swing: Daniel Jusino
Custom LED Units: Mark Sasahara
BTS Videographer: Lizette Gesuden